Digital Marketing Specialist | Gaming Focus (MENA Region)

Key Requirements & Profile for Digital Marketing Specialist at FinitX

Strong, proven experience in marketing gaming projects, including executing campaigns for mobile, PC, or console games.
In-depth knowledge and hands-on experience in Performance Marketing:
- Designing, executing, managing, and optimizing paid campaigns for User Acquisition (UA).
- Familiarity with gaming-specific and general digital advertising platforms.
Expertise in App Store Optimization (ASO):
- Improving visibility and ranking of games in app stores (e.g., Google Play Store, Apple App Store).
- Analysis of keywords, optimization of descriptions, screenshots, and icons.
Proficiency in User Acquisition (UA) Management:
- Strategizing and implementing new user acquisition campaigns.
- Analyzing the ROI (Return on Investment) of campaigns.
Experience in Email Marketing:
- Designing and executing email campaigns for user retention, re-engagement, and community building.
Familiarity and expertise in Web SEO:
- Improving search engine rankings for gaming-related or corporate websites.

Language Proficiency:
- Full professional fluency in English (reading, writing, speaking, comprehension).
- Full professional fluency in Arabic (reading, writing, speaking, comprehension), crucial for regional communications and market research.

Excellent negotiation skills: Ability to negotiate partnerships, collaborations, and project deals (experience with AI solutions-related negotiations is a plus).
Results-oriented mindset: Strong focus on achieving measurable goals and tangible outcomes.
Learning potential and adaptability: Willingness and ability to quickly learn and contribute to other marketing areas within FinitX (e.g., AI solutions and startup marketing).